How do I choose a personal injury attorney?

Overchoice : The phenomenon of overchoice occurs when many equivalent choices are available. Making a decision becomes overwhelming due to the many potential outcomes and risks that may result from making the wrong choice.


This is what can happen when you are constantly inundated with attorney billboards and commercials. There are so many options, a real victim can become overwhelmed and decide not to seek help at all.

Determine the best law firm for you

  1. Small law firm or a big law firm?

  2. Local team or a national firm?

Some may want a big firm because they are most familiar with their billboards and catchy commercials. Others will choose a small firm with one or two attorneys because they want to have a relationship with a partner who is dedicated to their case; someone they can pick up the phone and speak to directly.

Ask for recommendations from people you trust.

If someone you know and trust has been represented by an attorney, ask about their experience. Ask about the good and the bad. Sometimes knowing what you don’t want in an advocate is as helpful as knowing what you do want.

Do a google search and read reviews

This has become just as common as reading the phonebook years ago for individuals looking to hire someone for services.

Personal injury attorneys are saturated all over google so here is our Marketing Director‘s recommendations in searching for the personal injury lawyer that is best for you:

  • Keep the search short and sweet. If you are looking for a local firm, search “Local personal injury attorney near me” or add your city or state in the search to increase the search radius.

  • We highly recommend reading the Google reviews and social media reviews in depth.

  • Visit the law firm’s website to get a quick picture of their values. Choose a firm that highlights the goals that you wish to achieve. Do you want someone that values you and your family? Then make sure the law firm emphasizes that. Read the attorney bios to get a feel for their personalities and education.


I found a few attorneys, now what?

Once you find the right attorney that you feel best suits you and your family, schedule a free consultation with the firm.

Be prepared for your meeting. Here are some questions to jot down that are important to ask in the first consultation. Their answers will help you decide the exact attorney you are comfortable handling your case.

  • Have you worked on cases similar to mine before?

  • Who will be my primary contact?

  • What are the steps in a lawsuit?

  • What sort of compensation do you believe I am entitled to?

  • Do you charge hourly or are you paid based on the results of my case?

  • Have you tried a case?

  • Why should I hire you?


Here at Mory & Colliermsmith, we know this is more than just your case; it's your life. We are committed to giving every client's case the personal attention it deserves. You will see this information all throughout our web presence. We care about our clients. If you feel that we would be a good law firm for your needs, please click this link to sign up for your FREE Case Evaluation.